The content business is all about slicing and repackaging. It’s a difficult lesson that we have learnt after playing with specialized risk and treasury management education over the last four years. A journey that started with a market risk metrics publishing experiment in 2008 that after six different pivots ultimately became our most popular risk training reference site.

The same experiment spun off the brand. In December 2011 we started playing with smart phone and apps for smart phones, in search for a different channel for our training content. Midway through the process, Arbab, Scheheryar and Uzma started thinking about the new ibooks Author platform on the iPad. Why the iPad? Because compared to the iPhone, any other android smart phone or tablet, it’s just a completely difference experience. Our smart phone app experience taught us that when it comes to relevant audience and targeted marketing in our sector (banks and financial services) nothing came close to the reach of the iPad.

Uzma put together a short prototype for a risk ibook in April that was immediately approved. It had everything that we had been looking for. Text, Video, Interactivity, Self Assessment.

The question was which title? We looked at our training experience on and picked the two most popular downloads and topics over the last twenty four months. Value at Risk (VaR) and Asset Liability Management.

Then started four months of slog that finished when the two risk ibook titles were finally released on the iTune store. is our new dedicated site for our Risk and Treasury management training series for the iPad. Planned titles scheduled for release over the next four months include the VaR and ALM Test bank, Setting Counterparty Limits, Selling Treasury Products, Monte Carlo Simulation and Derivative Pricing. All selected from our most popular risk and treasury courses in the online as well as the offline world.

Let’s see where this next adventure takes us.

You had been wondering where in the world was I hiding? I promised that I one of these days I would let you in to our secret.

Welcome to the latest product launch by the Alchemy family.